{"id":3183,"date":"2023-10-23T10:00:25","date_gmt":"2023-10-23T08:00:25","guid":{"rendered":"https:\/\/re-shirt.com\/?page_id=3183"},"modified":"2026-03-09T14:03:54","modified_gmt":"2026-03-09T13:03:54","slug":"aboutus","status":"publish","type":"page","link":"https:\/\/re-shirt.com\/en\/aboutus\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"\n

ABOUT US<\/h2>\n\n\n\n

RE-SHIRT<\/strong> is a textile technology company focused on solving one of the industry’s biggest structural problems: single-use printed clothing. By developing the world’s first washable screen printing ink, we make it possible to \u2018free\u2019 durable garments from temporary messages and give them a second, long life. MAGIC INK combines textile advertising with circular thinking.
RE-SHIRT has been aquired by the Finnish company Pure Waste Textiles Oy in January 2026.<\/strong><\/p>\n\n\n\n

Since 2013, Pure Waste<\/strong> has been the first company in the world to produce clothing from 100% recycled fibres. Cotton cutting waste from textile production is refined into high-quality yarns using recycled polyester fibres. Pure Waste products are designed for maximum quality and durability with minimal environmental impact.<\/p>\n\n\n\n

Pure Waste products reduce water consumption by 99% and CO2 emissions by 50% during production. Compared to conventional products, this saves up to 1,425 litres (!) of water per T-shirt and up to 3,171 litres (!) per sweatshirt. The core range consists of ready-made clothing for businesses, advertising, work and leisure. The company offers both stock items for finishing and finished or private label collections for corporate customers.<\/p>\n\n\n\n

Reports about RE-SHIRT:<\/p>\n\n\n\n

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We are winners of the Kultur- und Kreativpilot:innen award<\/h2>\n\n\n\n

<\/a>Every year, 32 companies from the cultural and creative industries are honored on behalf of the German government for demonstrating courage, showing commitment and wanting to make our world a little bit better<\/a>. Thank you!<\/p>\n<\/div><\/div>\n<\/div>

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Donaukurier \u2013 improve the world with shirts<\/h2>\n\n\n\n

Our vision to reduce textile consumption by focusing on reversibly printed T-shirts is really summed up here. Thanks for the great article<\/a>!<\/p>\n<\/div><\/div>\n\n\n\n

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Tagesspiegel<\/h2>\n\n\n\n

<\/a>A comprehensive article<\/a> on the StartUp strategy and the promotion of ecological innovation by the German government in the Tagesspiegel – with the personal viewpoint of founder Anna Hadzelek.<\/p>\n<\/div><\/div>\n<\/div>

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UnternehmerTUM<\/h2>\n\n\n\n

WomenStartUp is part of the largest startup center in Europe, UnternehmerTUM in Munich. The conversation<\/a> is about our vision, as well as our biggest challenges.<\/p>\n<\/div><\/div>\n\n\n\n

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320\u00b0 Magazin<\/h2>\n\n\n\n

This interview in Germany’s most important online magazine<\/a> for the recycling industry gives a close-up look at our circular processes and the resources they save.<\/p>\n<\/div><\/div>\n\n\n\n

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re:publica<\/h2>\n\n\n\n

In a panel<\/a> with Christian Schiller from Cirplus and Alexander Bonde, Secretary General of the DBU, Emmy Schumacher will speak live at re:publica 2022 about start-ups in a sustainable context and the political framework conditions required for this. <\/p>\n<\/div><\/div>\n\n\n\n

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Munich StartUp<\/h2>\n\n\n\n

Munich’s most important StartUp platform<\/a>. Anna Hadzelek reports on the basic idea of RE-SHIRT and how circular thinking and business can lead to better behavior piece by piece.<\/p>\n<\/div><\/div>\n\n\n\n

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Preis f\u00fcr Nachhaltigeit<\/h2>\n\n\n\n

July 2022: We are nominated as a “Driver of the Circular Economy” for the Lammsbr\u00e4u Award for Sustainability<\/a>! Thanks for your invitation and the great tour through your company.<\/p>\n<\/div><\/div>\n\n\n\n

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M4F Award<\/h2>\n\n\n\n

“Marketing is a powerful force. It depends on what you use it for.” We are pleased to have made it onto the shortlist for this year’s Marketing for Future Award<\/a> from the B\u00fcndnis f\u00fcr klimapositives Verhalten e.V.<\/p>\n<\/div><\/div>\n\n\n\n

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Are you interested in using RE-SHIRT? Just get in touch!<\/h2>\n<\/div>\n\n\n\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"

ABOUT US RE-SHIRT is a textile technology company focused on solving one of the industry’s biggest structural problems: single-use printed clothing. By developing the world’s first washable screen printing ink, we make it possible to \u2018free\u2019 durable garments from temporary messages and give them a second, long life. MAGIC INK combines textile advertising with circular… Read More »ABOUT US<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2725,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","neve_meta_sidebar":"default","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"on","footnotes":""},"class_list":["post-3183","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/re-shirt.com\/en\/wp-json\/wp\/v2\/pages\/3183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re-shirt.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/re-shirt.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/re-shirt.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/re-shirt.com\/en\/wp-json\/wp\/v2\/comments?post=3183"}],"version-history":[{"count":13,"href":"https:\/\/re-shirt.com\/en\/wp-json\/wp\/v2\/pages\/3183\/revisions"}],"predecessor-version":[{"id":4210,"href":"https:\/\/re-shirt.com\/en\/wp-json\/wp\/v2\/pages\/3183\/revisions\/4210"}],"up":[{"embeddable":true,"href":"https:\/\/re-shirt.com\/en\/wp-json\/wp\/v2\/pages\/2725"}],"wp:attachment":[{"href":"https:\/\/re-shirt.com\/en\/wp-json\/wp\/v2\/media?parent=3183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}