ABOUT US
RE-SHIRT is a textile technology company focused on solving one of the industry’s biggest structural problems: single-use printed clothing. By developing the world’s first washable screen printing ink, we make it possible to ‘free’ durable garments from temporary messages and give them a second, long life. MAGIC INK combines textile advertising with circular thinking.
RE-SHIRT has been aquired by the Finnish company Pure Waste Textiles Oy in January 2026.
Since 2013, Pure Waste has been the first company in the world to produce clothing from 100% recycled fibres. Cotton cutting waste from textile production is refined into high-quality yarns using recycled polyester fibres. Pure Waste products are designed for maximum quality and durability with minimal environmental impact.
Pure Waste products reduce water consumption by 99% and CO2 emissions by 50% during production. Compared to conventional products, this saves up to 1,425 litres (!) of water per T-shirt and up to 3,171 litres (!) per sweatshirt. The core range consists of ready-made clothing for businesses, advertising, work and leisure. The company offers both stock items for finishing and finished or private label collections for corporate customers.
Reports about RE-SHIRT:
We are winners of the Kultur- und Kreativpilot:innen award
Every year, 32 companies from the cultural and creative industries are honored on behalf of the German government for demonstrating courage, showing commitment and wanting to make our world a little bit better. Thank you!
Donaukurier – improve the world with shirts
Our vision to reduce textile consumption by focusing on reversibly printed T-shirts is really summed up here. Thanks for the great article!
Tagesspiegel
A comprehensive article on the StartUp strategy and the promotion of ecological innovation by the German government in the Tagesspiegel – with the personal viewpoint of founder Anna Hadzelek.
UnternehmerTUM
WomenStartUp is part of the largest startup center in Europe, UnternehmerTUM in Munich. The conversation is about our vision, as well as our biggest challenges.
320° Magazin
This interview in Germany’s most important online magazine for the recycling industry gives a close-up look at our circular processes and the resources they save.
re:publica
In a panel with Christian Schiller from Cirplus and Alexander Bonde, Secretary General of the DBU, Emmy Schumacher will speak live at re:publica 2022 about start-ups in a sustainable context and the political framework conditions required for this.
Munich StartUp
Munich’s most important StartUp platform. Anna Hadzelek reports on the basic idea of RE-SHIRT and how circular thinking and business can lead to better behavior piece by piece.
Preis für Nachhaltigeit
July 2022: We are nominated as a “Driver of the Circular Economy” for the Lammsbräu Award for Sustainability! Thanks for your invitation and the great tour through your company.
M4F Award
“Marketing is a powerful force. It depends on what you use it for.” We are pleased to have made it onto the shortlist for this year’s Marketing for Future Award from the Bündnis für klimapositives Verhalten e.V.
